Amplifying messages about food for a better world
Since early 2021, Currie has worked with agricultural scholarship institution, Nuffield Australia, to promote the organisation and the career-defining opportunities it offers.
In the past 70 years, Nuffield has provided 495 of Australia’s leading farmers and fishers with the chance to travel the world and bring cutting edge knowledge to their sectors.
Having refreshed Nuffield’s communications strategy we develop and repackage stories to amplify its reach with consistent branding and messages across platforms.
COVID-19 meant that Nuffield Australia had to adapt its flagship activities: international travel and national events. We helped Nuffield navigate these changes and continue to maximise outreach and awareness, including through videos and webinars.
By talking with Nuffield’s current scholars and alumni, we found story angles that captured the media’s attention and appealed to a wider audience. We worked with them to tell their stories effectively, so they hooked in media and generated coverage.
Despite the disruptions, Currie’s activities increased media reach by 7.4% in 2021 compared to the previous year, that included a significant 276 online media articles.
We also provide social media and other communications support to the Nuffield team. Our first mini-campaign in 2022 was to encourage people to apply for a scholarship. It helped application engagement bounce back to stronger than pre-pandemic levels 2022 application numbers are higher than they have been for four years.
