Spreading the word about Nuffield Australia

Currie’s role evolved alongside the organisation – from amplifying individual scholar stories during the disruption of COVID‑19, to helping reimagine the brand and demonstrate Nuffield’s long‑term value to industry, partners and stakeholders. 

Nuffield Australia operates in a competitive environment, particularly from a communications perspective. Attention is limited and expectations of transparency, impact and professionalism continue to rise. 

Following the disruption of COVID‑19, the organisation faced a dual challenge: 

1. Re‑engaging audiences as flagship programs and international travel resumed; and 

1. Clearly demonstrating the relevance, outcomes and return on investment of the Nuffield program to supporters, alumni, investors and prospective scholars. 

This required not just promotion, but a razor-sharp articulation of purpose, impact and identity. 

Currie worked closely with the Nuffield Australia team to deliver a phased communications program that combined storytelling, brand evolution and strategic reporting. 

Key elements included: 

• Narrative‑led communications: Working with scholars and alumni to identify compelling narratives that translated complex research and global learning into accessible, media‑ready stories. 

• Brand refresh: Supporting the development and rollout of Nuffield Australia’s updated brand, ensuring consistent messaging, tone and visual identity across channels – all while remaining true to the organisation’s 70-year heritage. 

• Impact reporting: Developing Nuffield Australia’s impact report to clearly demonstrate outcomes, influence and long‑term value – shifting the conversation from activity to impact. 

• Ongoing communications support: Providing advice and delivery across media, digital and stakeholder communications to maintain momentum and consistency. 

Currie’s work has helped Nuffield Australia move from promotion to positioning – strengthening its reputation as a credible, contemporary and high‑impact agricultural institution. 

Outcomes include: 

• Increased clarity and consistency in how Nuffield Australia communicated its purpose and value; 

• Stronger engagement with media, stakeholders and prospective scholars; 

• A clear, professional articulation of impact through the organisation’s impact report; and 

• Communications that support long‑term confidence among partners, alumni and supporters.