Spreading the word about Nuffield Australia

Since early 2021, Currie has worked with agricultural scholarship institution, Nuffield Australia, to promote the organisation and the career-defining opportunities it offers.

In the past 70 years, Nuffield has provided 495 of Australia’s leading farmers and fishers with the chance to travel the world and bring cutting edge knowledge to their sectors.

Having refreshed Nuffield’s communications strategy we develop and repackage stories to amplify its reach with consistent branding and messages across platforms.

The challenge

COVID-19 meant that Nuffield Australia had to adapt its flagship activities: international travel and national events. We helped Nuffield navigate these changes and continue to maximise outreach and awareness, including through videos and webinars.

Approach

By talking with Nuffield’s current scholars and alumni, we found story angles that captured the media’s attention and appealed to a wider audience. We worked with them to tell their stories effectively, so they hooked in media and generated coverage.

Results

Despite the disruptions, Currie’s activities increased media reach by 7.4% in 2021 compared to the previous year, that included a significant 276 online media articles.

We also provide social media and other communications support to the Nuffield team. Our first mini-campaign in 2022 was to encourage people to apply for a scholarship. It helped application engagement bounce back to stronger than pre-pandemic levels 2022 application numbers are higher than they have been for four years.

Our work

See all
Amplifying messages about food for a better world
Switch your fish
Empowering positive change in coastal villages
Sparking global conversations about food loss
Currie acknowledges the Traditional Owners of Country where we work throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present.