Re: Regional renewal
This month, B Corporations (B Corps are to business what fair trade is to coffee) are sharing how companies can move forward, together, on the journey to better business.
Currie started this journey long before we joined the B Corp movement as one of the 45 founding members in Australia and New Zealand 10 years ago (we were certified in 2014).
Our journey to better business began at least 20 years ago when doing communications for scientists who were telling us there was a better way to work with nature and society.
We were telling stories to land managers, investors and policymakers about how to repair saline land to grow food, how to improve people’s wellbeing and how to use water wisely.
At this time, we became acutely aware of risks for all businesses, such as resource scarcity, biodiversity loss, climate change, corruption, social inequity and polarization, and poverty.
We became mindful of our sustainability impacts and those of our clients. We sought certification as a B Corp, to examine how good or otherwise we were for people and the planet.
Today, the BCorp ANZ community numbers more than 650. Any way you look at it, that’s exponential growth. It’s a collective moving forward, together, to be the best for – not “in” – the world.
Outside of B Corp ANZ, Currie invites others to join this journey. We have spoken at the Family Business Australia & New Zealand (FBANZ) conference and Public Relations Global Network (PRGN) meetings. As a result, PRGN members have since become certified as B Corps and the FBANZ has launched a sustainable development in business award.
It’s called “The Ripple Effect”. B Corp co-founder Jay Coen Gilbert suggests that perhaps the most important ripples a company can make are those that lead to change outside of the business.
For B Corps, certification is not a destination. It’s a stop in the journey to better business.
We think of certification as a business improvement tool, identifying areas for attention. Since 2014 our certification score has risen from 82.1 to 114 for our latest assessment in 2024.
Now, ask yourself these questions: Are you serious about managing what matters most? Do you want a business that is good for the world? Do you want your business to be the best it can be?
If your answer is “yes” to one or more of these questions, climb aboard here
